Qualifications

Home Builders Marketing, Inc. RLBrownReports, was founded by RL Brown and Joann D Brown, and operated over the last several years by Jim Daniel, a long-experienced highly regarded housing data analyst. The firm is fully qualified to act as an independent and unbiased source for market information and analysis for Phoenix and Tucson.

Jim Daniel is the operating Principal of the firm, and has been responsible for the processing, analysis, and formatting of the data into the reports offered by the firm for the last 13 years and is the first to see trends and opportunities emerging in the marketplace.  

Home Builders Marketing was founded for the purpose of providing timely housing market information and analysis to the real estate community in the region. The firm’s signature attribute is its monthly data and analysis of the market based on 100% of the permits issued and of the recorded escrow closings of new and resale homes and land/lots. This actual hands-on experience in this marketplace in both good and bad market environments coupled with no special interest influence is a critical element of the firms modus operandi.

The firm has been the author of literally hundreds of housing market research publications and scores of market analysis and due diligence documents relative to the local housing markets. The reports have been used by real estate practitioners and members of the home building community both large and small, have been regularly and extensively quoted by both the national and local press, and have become the most respected housing data reports in the region.

The majority of these reports are published monthly using data collected by the firm and analyzed by the principals of the firm. The data utilized by the firm is developed directly from the individual, transaction level information gleaned directly from City and County records. 

Its MAGIC PROFESSIONAL HOUSING DATA APPLICATION is subscribed to by the region's leading builders and developers, land sales organizations and economists as well as national market research companies. The firm also author's the authoritative monthly housing market letters for Phoenix and Tucson. These works have come to represent an industry standard for third-party market analysis and due diligence.

The detailed market stats produced by the firm are known as the "gold standard" market data for Phoenix and Tucson.